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Cargo Operation System

How might we redesign digital applications to provide seamless, reliable, and fast user experiences for one of the world’s largest airline groups, while ensuring a balance between usability and human cognition through tailored, user-centered design methods?

Year

2017

Timeline

40 Weeks

Client

Singapore Airlines

The aim was to designed a reliable and state of the art Cargo Ground Handling system which can be deployed to operate seamlessly at air cargo terminals operating at different levels of throughput and complexity.

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Key Objectives:

  • Product innovation and development.

  • Increasing customer satisfaction.

  • Facilitation of cooperation and partnership with other JVs and industry stakeholders.

  • Widening customer base and capturing new market segments.

  • Tapping into any new opportunities brought by latest technological advancement.

Approach

Objective was to create right balance between the usability of the interface and human cognition while designing the NEW GEN SYSTEM

Quick Outlook

  • The seamless integration with all connected functions, COSYS reduced warehouse holding period, increase throughput, and prevent damage due to mishandling.

  • Significantly improved customer service by minimizing processing time and effort by 20% to 30% as it provides visibility to enable higher space utilization.

  • The electronic data interface between agents, customs, ground handler, and airlines at each touch point enables transparency and communication which leads to reduction in handling time. In some cases, we have seen improvements of close to 40 percent.

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