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About Me

I am a creative professional with over 28 years of experience in UX Design, Interactive Digital Media, and Print Media.

Specializing in design strategies and consumer engagement, I combine my background in Fine Arts and Marketing to deliver a unique mix of creativity and strategic insight, resulting in exceptional outcomes.​​

My Values

  • I believe Experience Design is a result of continuous collaboration across business, design, marketing, and technology teams.​​​​​

  • Design Thinking is not just a process; it’s a culture that, when fully embraced, sparks innovation.​​​​

  • I see Emotions as essential drivers in rational decision-making.​​​​​

  • Throughout my creative journey, I’ve adhered to User-Centered Design (UCD) principles, ensuring that user needs always come first.

" Apoorv is a people's person with valuable experience in the UX design and web domain and strives to keep the trains running on time."

Principal Designer, Salesforce

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