
About Me
I am a creative professional with over 28 years of experience in UX Design, Interactive Digital Media, and Print Media.
Specializing in design strategies and consumer engagement, I combine my background in Fine Arts and Marketing to deliver a unique mix of creativity and strategic insight, resulting in exceptional outcomes.
My Values
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I believe Experience Design is a result of continuous collaboration across business, design, marketing, and technology teams.
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Design Thinking is not just a process; it’s a culture that, when fully embraced, sparks innovation.
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I see Emotions as essential drivers in rational decision-making.
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Throughout my creative journey, I’ve adhered to User-Centered Design (UCD) principles, ensuring that user needs always come first.